Wednesday, 11 July 2012

Rugby's Future Challenges: Heineken Cup and Cross Border Competition


Martyn Thomas has been stirring the pots on this subject again as the various interested people discuss and decide how any cross border competitions will look in the future.  His rather foolish view that the Celts can simply say “Shan’t!” and stop all progress or change is far too stupid to waste any more breath on.  If the French and English clubs decide the current set up of ERC is not in their interest then they won’t play in it, just as the Irish and Scots are free to not play in a new proposed competition.  The Franglais alliance is sure that the current 6 way financial split is inequitable as they provide half the teams but only get 1/3rd of the rewards; this means an English club gets 1.4% of the total compared to 8.3% for a Scottish or Italian team.  With the French clubs having 14 mouths to feed their individual take is more like 1.2%.  The idea that this split is fair, before we consider where this money comes from, is perverse.  The English and French TV markets are overwhelmingly larger than the other 4 countries.   A change to an equal split per club seems a far fairer way to distribute the centrally generated income.  It is only greed and spite that makes the Celtic masses oppose this move.  The times of the English and French subsidising the rest of the club game is over.  If the RFU continue to do so through the 6 Nations that is their business.

The next question is who should qualify?  One camp contends that fair entrance means that the three leagues have equal representation; the other camp maintains that the 4 nations in the Celtic league are still separate entities.  This might be a popular view within those countries but is frankly pathetic.  They made their bed and now they must lie in it, Munster and Cardiff are as intertwined as Leicester and Exeter.  They are one league and do not deserve 10 qualification places, 4 of which are automatic, leaving 8 sides to fight over the remaining 6 spots.  People might cite Edinburgh but London Irish and Saracens both failed to appear in the Heineken Cup the season after reaching the semi finals due to their poor league form.  Rugby Matters doesn’t remember the rivers of Scottish tears for their plight. 

The idea to cut the top tier of European rugby to 20 teams is not only motivated by the desire to balance out qualification from the three leagues but also as a way to toughen up the Amlin Challenge Cup, the second tier of European Rugby.  Currently there are too many uncompetitive matches where amateur or semi-pro sides from Romania, Spain and Italies Super 10 get thrashed by the fully pro sides from England and France, plus occasionally Newport or Connacht.  A big consequence of the Scottish and Welsh decisions to murder their club games in the fruitless quest for Heineken Cup success is the drop in numbers and standard in the Amlin Challenge Cup.  These thrashing do nothing to grow the game in Spain or Romania nor do they help the clubs handing out the thrashings.  Strengthening the Amlin Challenge Cup would help cushion the blow when a side misses out on the Heineken Cup, games against Perpignan and Llanelli are far more attractive than games against Rovigo and Gernika.  It is also hoped that a stronger Amlin Cup would be reflected in its commercial value to broadcasters and sponsors, you would think opening up the possibility of Munster, Leinster or any of the Welsh sides would make the broadcasting contract more valuable. 

But what of the likes of Spain or Romania?  Would they just be cut adrift and forgotten about?  Not under the current plan to introduce a third tier aimed at the developing semi pro leagues around Europe.  Limited cross border competitions already exist between clubs in Eastern Europe and Northern Europe such as the Regional Rugby Championship and the North Sea Cup, the plan would see these competitions effectively merge and new nations join the fray too.  The two finalists would then qualify for the next year’s Amlin Challenge Cup.  The exact form of that competition is up for discussion, involving as many countries as possible has to be the prime goal.  Economic snobbery has to be avoided at all costs; the likes of Romania, Georgia, Ukraine and the Baltics are just as important as Portugal, Spain, Germany and Belgium.

Refereeing in the big Heineken Cup games are also a source of controversy.  It is frankly offensive that referees from Wales are considered neutral when they officiate in matches involving Irish or Scottish sides.  They referee these sides regularly and with the vagaries in the laws regular contact with referees is a significant advantage.  Neutral refereeing is about far more than what country a person was born in, nobody would suggest Northumbrian Dave Pearson would favour Exeter just because he was English any more than they would suggest he would favour Sale just because they are northern.  It is about the referees becoming more accustomed to one side than the other, so that that side knew where the referee’s blind spots are.  See Leinster’s ruthless exploitation of Nigel Owens’s weakness at penalising interference with a line out jumper.  This is another issue that should have been sorted out when the Celtic league was formed, rather than be left to fester as a source of resentment. 

The timings of the tournament have also come in for criticism; taking out the prime attendance weekend of Easter from the domestic schedule is a long time compliant, as are the semis and final taking prime weekends at the end of the season.  A move for the Heineken Cup or a successor to September should free up the end of the season for domestic matters as well as the prime Easter weekend.

But these aren’t the only cross border competitions we also have the British & Irish Cup competed for by second tier sides in England, Wales, Scotland and Ireland as well as the Anglo-Welsh Cup, which is pretty self explanatory.  The B&I Cup has had a strange existence so far with the Irish using it as a proving ground for young talent and fringes players whilst the English primarily wanted it for the extra games.  With the Championship being shrunk to 12 teams there is a definite need for more games amongst the English second tier clubs, and the B&I Cup has stepped into the breach.  The Anglo-Welsh Cup was also initially brought about as a revenue generator, it apparently still fulfils this function even in it’s somewhat emasculated recent format. 

So what is the future of cross border competitions?  The 2015 season could become a watershed for cross border competitions, it is hard to work out how the Aviva Premiership can be fit in after the World Cup, thanks to the IRBs cowardly compromise over the final date, without playing the Anglo-Welsh mid week, playing all through the 6 Nations and shortening the proposed Australia tour to one or two test matches, let alone the how Orange Top 14 in France will be organised.  There is a significant chance of no European competition that season.  Beyond that all Rugby Matters is sure about is that the Heineken Cup under its current format will not last.  Too much propping up of the Celtic fringe and too much interference with the domestic calendar.

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